Small Business Saturday is a 2010 event founded by American Express to recognize the contributions made by local, independent businesses. It was also designed to help drive sales and patronage to these small businesses.
American Express is planning to conduct Small Business Saturday again this November 26 – except with a little help from some of the biggest names on the Internet.
Facebook will be giving out $100 in free advertising for the first 10,000 small business owners that sign up for the ads. AmEx will pitch in by providing a tool that will make page-creation smoother and look more professional in the end.
Google and AmEx will partner up to bring My Business Story, which will allow small business owners to create videos about their businesses and post them on the Internet. These videos can then be set on the business’s home page, circulated on YouTube or posted on networking sites. My Business Story should come out sometime this October.
AmEx itself will contribute to Small Business Saturday by sharing offers on its YourBuzz conversation aggregator. These offers will give business owners a further $100 to spend on more Facebook ads, $100 credit for LinkedIn ads for 6,500 business owners and free offerings or 50% off from from Facebook-page creator Pagemodo.
This article is sponsored by Equifax Small Business Credit Report that helps you stay up to date on the credit report of your business and monitor the paydex score of any business you are thinking of doing business with.